New Website and Optimized Online Shop
A Central Online Platform for a Seamless Customer Experience - LMT Tools has revamped its digital presence and now presents itself with a new website and optimized online shop. The concept aligns closely with the company’s motto “To Ease Machining” and impresses with a fresh design, new features, a user-friendly experience, and a holistic customer journey.
LMT Tools stands for excellent performance, outstanding quality, strong innovation, and consistent customer orientation. This applies especially to their tool solutions, but it’s also clearly reflected in their new online presence. As part of the relaunch, the digital business card underwent a comprehensive technical and visual update and was further aligned with customer needs. “With our new online presence, we are pursuing a clear mission: To Ease Machining. We want to make working with our products as easy and efficient as possible,” says Jörn Grindel, Head of Global Product Line at LMT Tools. He adds: “Website and shop merge into a central platform where customers can find all the necessary information about the company, our products, improved shop functions, and our diverse product portfolio. This creates a consistent presence and enables a seamless customer experience.”
User Experience in Focus
The new website concept puts the user experience front and center, combining modern design with high functionality and unique usability. The user interface is carefully thought out down to the smallest detail, featuring a clean layout, fresh design, and intuitive navigation. The web shop is now fully integrated and, thanks to a significantly expanded product range, new features, and the extension to the entire European Economic Area, offers more choice, transparency, and service. Customers benefit from faster and more simple ordering processes as well as better visibility of orders, stock availability, and tracking.
Find Tools Faster and Order with Ease
The online product portfolio includes all standard products in the fields of milling, threading, drilling, and reaming. PWC tools—solutions for plastics, wood, and composite materials—as well as matching indexable inserts for IDM tool bodies are also available in the shop. Clear and convenient entry points are provided for all other inquiries related to rolling systems, gear cutting or custom solutions. A standout feature is the new Tool Finder. This application-oriented tool search guides users to suitable solutions in just four steps (selection of material, product group, tool design, and machining process). The ability to download detailed tool data (STEP & DXF files) further simplifies collaboration. The platform is open to everyone, with prices visible to all users. The ordering function is available to all registered users. Bonus: Orders placed through the online shop receive a 3% discount. No minimum order value is required.
Continuous Optimization and Expansion
User-friendly design, helpful features, and an integrated ordering function: With its new online presence, LMT Tools is strengthening its digital brand and creating a central platform for company information, e-commerce, and digital services. Website and shop will be continuously developed further. Plans include an academy section with training materials and webinars, new features such as a favorites list and product recommendations, as well as an expansion of the online product portfolio. “Going forward, we are in a position to offer our customers the best possible service and product offering, and to continuously enhance the customer experience by gradually expanding our company platform,” Jörn Grindel emphasizes. The website is currently available in German, English, and French, with more languages to follow.